SITTERFIX
Branding + Design Concepts for Web App
A modern way to connect families with reliable and quality childcare.
Type . Interaction Design Class Project
Time . 2019 April | 6 weeks, part time
Deliverables . Branding, Visual Design, Mockups
Tools . Illustrator
the WHAT
SitterFix is a concept for a new and modern way to connect families with reliable and quality childcare. With an easy to navigate calendar, parents or guardians can book and notify a prospective sitter immediately.
the WHY
As technology advances, users have access to all kinds of services at their finger tips, SitterFix is a relevant, and necessary step forward for the childcare industry.
the PROCESS
There are two types of users utilizing the app: parents or guardians and sitters. I started the creative process by observing and interviewing people who have children. This helped me to better understand their day-to-day schedules and childcare needs.
the BRANDING
Here are the three different brand iterations created:
Branding Option I
My target audience was young urban professional parents, and tech-savvy, reliable sitters. This branding is sophisticated, modern, and minimalist to suit these individuals.
Branding Option II
After researching the branding of more traditional childcare options, I noted that they utilized images of families rather than focusing on design elements. To stand out, and add a unique alternative to the established childcare industry, I decided to use geometric shapes, playful elements, and bright colours to appear fun and energetic.
Branding Option III
I designed a button-like logo using BerettaSans, which imitates a cross-stitch pattern. I used the S and part of the X to create a traditional “home” shape. The logo uses a warm, complimentary colour palette to evoke feelings of comfort, reliability, and safety in the user.
Feedback given by the (fictional) client suggested that Branding Option II speaks to their brand best. Therefore I created three web design options for further review.
Visual Design I
Using geometric shapes, I designed the landing page to have to clear options for users - Family, or Sitter. The navigation bar is in the middle to improve navigation to these options and streamline the user’s journey.
Visual Design II
The second design is created with a dashboard concept in mind. On the landing page you can find the navigation bar on the left, a headline on the top right corner, the sign-in button in the middle, and the ‘about’ information at the bottom. The lines and icons are playful and reminiscent of children’s toys.
the FINAL OUTCOMES
Visual Design III
I paired coral orange and navy blue with wavy lines to represent elements of nature. The intention of this design is to put the minds of parents and guardians at ease, reminding them of the sea, mountains, and clouds.
The menu, booking information and social media links are stacked in a column on the right for easy navigation.
